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Description: If you string an arrow and aim it at the wrong target, your efficient aiming makes no sense. Effectiveness is doing the right things. Efficiency is doing things right. We need to achieve both. However, the former is more important than the latter.  Choosing to do a wrong thing, and taking care to do it right, will serve no purpose. Focusing on Materials Management when your core competency is what you should be paying attention to is the bane of the day. A process encompassing acquisition, shipping, receiving, evaluation, warehousing and distribution of goods, supplies and equipment is called Materials Management.

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